What You'll Learn
This book is the culmination of 25 years of hands-on innovation experience — from launching products on Kickstarter to leading AI digital transformation across 7 countries and coaching 45+ startups at HKSTP.
Part I: The Foundation
- Why traditional innovation fails (and what to do about it)
- The Innovation Trinity: Problem, Value, and Fit
- Setting up your innovation practice
Part II: The FEES Framework
- Functional — Does it work?
- Experiential — How does it feel?
- Emotional — Does it connect?
- Social & Spiritual — Does it belong and matter?
Part III: The USER Framework
- Uncover — Discover hidden needs and opportunities
- Synthesise — Connect patterns into powerful insights
- Energise — Prototype, test, and build momentum
- Resonate — Amplify what works and scale
Part IV: The iSWAT Framework
- The capability engine — four archetypes to develop in yourself and your team
- Without iSWAT, FEES stays a diagram and USER stays a checklist
- Integrates FEES (value) with USER (process) into execution
Bonus
- 60+ printable templates and tools
- 3 proprietary framework cheat sheets
- Real-world case studies across industries
