Course Overview
A structured learning experience designed for founders, product managers, innovation leaders, and teams who want to build with confidence. This course transforms the iSWAT frameworks from theory into daily practice.
Module 1: Innovation Foundations
- The Innovation Trinity: Problem, Value, Fit
- Why 90% of innovations fail — and how to beat the odds
- Setting up your innovation practice
Module 2: FEES Framework Deep Dive
- Functional — what must it do?
- Experiential — how should it feel?
- Emotional — what connection does it create?
- Social & Spiritual — does it belong and matter?
Module 3: USER Framework in Action
- Uncover — surface hidden needs and opportunities
- Synthesise — connect patterns into powerful insights
- Energise — prototype, test, build momentum
- Resonate — amplify what works and scale
Module 4: iSWAT Rapid Response
- Four archetypes — develop yourself and your team to execute
- Without iSWAT, FEES stays a diagram and USER stays a checklist
- Integrate FEES (value) with USER (process) into real execution
Module 5: Real-World Application
- Case studies across industries
- Capstone project
- Peer review and feedback